Monday, October 4, 2010

7 secrets to an Effective Logo Design

7 secrets to an Effective Logo Design
Logos are tiny, but very powerful. Because they symbolize an organization, the design should be in such a way that it is remembered by all. Here are a few ideas which will help you design an effective logo that will stand out against all the others and yet carve a niche for itself in the market:

1.Understanding a logo: You should know exactly what a logo is and the purpose it serves. Comprehending the logo and knowing what it represents is the very first step in logo designing. A custom logo design is not just a symbol, it is a blend of colors, shapes, fonts and images used for making your business look sophisticated to an outsider. Therefore, it is absolutely essential to understand what a logo is.

2.Axioms of logo designing: There are four basic principles that you should consider while designing a logo:

1.Memorable
2.Describable
3.Equally effective with or without color
4.Effective in all sizes. Therefore, scalable

3.Avoiding others' mistakes: There are so many companies and all of them them, undoubtedly have logos. You can easily find out which ones have been successful and which haven't. Look into each of these successful and unsuccessful categories and understand the reason. Learn what aspect of the custom logo design really ticked well to make it popular. Likewise, understand the factors that caused the downfall of another logo.

4.Direct relevance not required: This means that a logo does not have to specifically describe the nature of the business it is representing. For instance, a furniture store logo need not depict furniture. Similarly, a food chain does not have to show food in its logo design.

5.Work in black: First focus on the design of the logo. It will help you create a logo that is effective even without color. However, if your logo design is really poor, no amount of color will help pull it up. Once the design is complete, you can customize it using appropriate shades and gradients.

6.Legible font: You can try a variety of fonts to make your custom logo design memorable. But always keep one thing in mind, your logo should be easy to read and understand. Also, do not use more than two fonts in the design.

7.Learn the software: Now that you have a fair idea about how to design your logo, you can start tailoring it. Research well and start mastering the software. Once you are done sketching the logo, you can begin creating it in a full-fledged way.

The above notions will definitely help make your logo designing a smooth and successful activity.

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