Friday, November 26, 2010

SiteMap – An Important Addition to Every Website

SiteMap – An Important Addition to Every Website
Sitemaps are the most effective way to let the search engines know about the presence of pages in a site. They have been designed to let the robot utilize the content of the sitemap file instead of crawling through the whole website for links.

The robot will instantly learn about the pages of a site contained within the file. Without the sitemap, your site will be eventually crawled or indexed by the robot but it would be quickly and effectively if you add one.

There are two main types of sitemap – XML sitemap and HTML sitemap.

The XML sitemap is what the search engines use. It is in a search engine friendly format but entirely user friendly. Any user who attempts to view will be greeted by an XML code which they are most likely to not understand. However, the XML sitemap is preferred by the search engines as they are specific to their requirements and don’t contain any non relevant info.

The HTML sitemap is the one which visitors can use if they need to quickly find a specific page on a site. This type of sitemap contains simple text links to important pages on the site.

Every custom website design today does contain a sitemap to turn into a search engine friendly design. This will help your page ranking as well as increase the user friendliness of the site.

Tuesday, November 16, 2010

De-clutter Your Virtual Storefront - Success is in Simplicity

A site is primarily developed and designed in a way that helps the website look attractive enough to allure potential customers. While creating a site, there are a number of key points to keep in mind. It is also vital to note that some aspects may have greater importance than others. Some of the techniques mentioned in this blog represent only a few major solutions. However, if you follow these suggestions, your site will most definitely attain a higher search engine ranking:

1.Firstly, don’t force online users to download a new browser, just to see your website. This can only be done if you have a website that people are dying to see. Why should you ever limit your potential target audience? This will only hamper your site's reputation, profits and popularity.

2.Secondly, you should avoid using Adobe flash for navigation. For example, Google, the king of search engines, cannot read Adobe Flash navigation. This in turn, would alter the popularity of your site, for Google would be unable to pick up on the all-important content within your site.

3.Avoid 'Page Counters' at all costs: Page counters do absolutely nothing, but change and mess your outlook. This will only make you look like an amateur and publicize certain bits of data about your website, that you probably didn't want them to know.

4.Finally, always remember that content is the most powerful tool you can ever possess. Thus, content must be the primary focus of your attention. But at the same time, keep in mind that any kind of splash pages should be avoided, for they would only succeed in distracting your customers from the main content of your site. In other words, splash pages would function as an unnecessary hurdle to the royal material.

Thursday, November 4, 2010

Why get a Good Logo Design

Why get a Good Logo Design
A logo, as small it may look, is an important part of every business. Often its importance has been underestimated by many and they have had to pay hard later.

You see a logo can help your company stand out of the millions of similar businesses today. Again there might be a lot of imitators trying to steal your identity. Logos help you to be different and unique.

For any business, creating a brand identity is very important and this identity helps them boost their brand and business. How? It helps to attract audiences and represent your company’s true value to the world.

The true value of custom logo design must be taken seriously. A badly designed logo can have a negative impact on your company. Many businesses have taken a lot of pain to design their logos in a professional way by hiring out experts.

Again a logo cannot be designed in just about any way. A corporate logo must reflect the goal and personality of a company. Care should be taken on its overall design, whether it is the size, color, image or text. All these should be combined to portray the company’s philosophy and conviction.

If you want a logo designed professionally, it is always a better option to hire a logo design service. They will know how to create the perfect logo for your company. You can provide your valuable points on how you want your logo and they will make that vision come true.