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Showing posts with the label search engine friendly design

Common Mistakes Made in Logo Designing

Logo Designing is important for representing a company in the online market. It helps achieve brand recognition in the World Wide Web. However, designing a professional logo design isn't all that easy. There are certain mistakes that are common with almost all designers. Some of them are as listed below. A logo design must be appropriate and should convey the message clearly to the audience. Obscure logos mar the whole meaning of logo designing. Originality is another thing that a designer should keep in mind while designing logos. Even if two companies have the same theme, both of them should have unique and different logos. Do not follow the latest trends of designing in the market. Trends are short lived but your logo design is here to stay. Also, once your logo gains recognition, it will be very difficult to change it. The use of raster and bit map images often messes with the logo design. The reason behind this is that these images are in the form of pixels and thus, not scala...

SiteMap – An Important Addition to Every Website

Sitemaps are the most effective way to let the search engines know about the presence of pages in a site. They have been designed to let the robot utilize the content of the sitemap file instead of crawling through the whole website for links. The robot will instantly learn about the pages of a site contained within the file. Without the sitemap, your site will be eventually crawled or indexed by the robot but it would be quickly and effectively if you add one. There are two main types of sitemap – XML sitemap and HTML sitemap. The XML sitemap is what the search engines use. It is in a search engine friendly format but entirely user friendly. Any user who attempts to view will be greeted by an XML code which they are most likely to not understand. However, the XML sitemap is preferred by the search engines as they are specific to their requirements and don’t contain any non relevant info. The HTML sitemap is the one which visitors can use if they need to quickly find a specific page on...